We’re thrilled to unveil an exciting new member of the MUTAI family – our official brand IP character: Mr. Moo!

Designed as a cheerful electric calf full of positive energy, Mr. Moo will now accompany us across exhibitions, digital platforms, and global interactions, sharing MUTAI’s core values with the world.

What’s Behind the Name “Mr. Moo”?

The name “Mr. Moo” is derived from “穆泰 (MUTAI)” to reflect a strong brand connection. Its English name “Mr. Moo” cleverly echoes the sound of a cow while maintaining a playful, friendly tone – perfectly fitting our happy electric calf!

What Does Mr. Moo Represent?

Electrical Safety and Reliability: Mr. Moo symbolizes trust and protection, just like our commitment to product quality and customer safety.

Warm and Energetic Brand Identity: With his adorable look and joyful spirit, Mr. Moo brings our service philosophy to life – warm, helpful, and dedicated.

A Global Brand Messenger: Mr. Moo will appear in our exhibitions, merchandise, and online communications, becoming a dynamic new symbol of MUTAI Electric.

Why Mr. Moo?

A friendly and iconic mascot makes it easier for people to connect with our brand. Mr. Moo stands as a fun and heartfelt representation of our mission:
“Focus on your value.”

Let’s give a warm welcome to Mr. Moo!

With him by our side, MUTAI’s journey into the future of electrical innovation is brighter than ever.

Stay tuned for more adventures with Mr. Moo!